Florida’s housing market remains positioned for long-term demand, with population growth and early signs of rising home sales, Florida Realtors chief economist said.

The Fed’s quarter-point cut may slowly influence mortgage rates, which are already near yearly lows, while auto loan rates are expected to shift more gradually.

Real estate teams are refining goals, investing in skills and technology, strengthening digital visibility and diversifying lead generation to stay competitive.

First-time buyers can overlook steps that add real costs, from skipping pre-approval to underestimating expenses and making credit moves before closing.

Designers say some homeowners are rethinking open floor plans, with growing interest in defined rooms that offer more privacy, comfort and architectural detail.

The average 30-year mortgage rate inched up to 6.22% from 6.19% last week, while 15-year rates rose slightly to 5.54% from 5.44, Freddie Mac said.

NAR economists project lower rates, rising inventory and a 14% sales increase in 2026, though progress will vary by market as affordability and supply differ locally.

As social feeds evolve, listing graphics stand out less. Agents get more engagement with storytelling, lifestyle content and authentic video.

Even small rate differences can expand the number of homes within reach for buyers facing strained affordability, new research shows.

A shift toward color drenching shows renewed interest in warmer, more expressive interiors that could translate well in listing photos and online tours.

The Fed cut its key rate by 0.25% to about 3.6% and signaled a possible pause on future cuts. The rate decrease can help ease mortgage rates, but not immediately.

NAR’s latest outlook points to rising demand in 2026, with Jacksonville noted for job growth, income gains and a better balance between prices and wages.

AI can boost efficiency, but businesses still need people to personalize outreach and close deals. Blending AI insights with human expertise delivers better results.

Agents are leaning on calmer, psychology-based tactics to negotiate concessions, using timing and high-value, low-cost trades to keep deals moving.